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[双语] 英另类促销:女士只穿内衣购物赠礼券

发布时间:2011年04月15日 11:24 | 进入复兴论坛 | 来源:国际在线

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  英国埃塞克斯的一家购物中心上周日推出一项另类促销方式:前100位只穿胸衣和底裤、脚穿高跟鞋入店购物的女性将获得100英镑的礼券。该购物中心发言人表示:“我们很乐意看到这些美丽的女士穿着内衣和高跟鞋,身条婀娜地出现在我们店里。我相信她们一定能在我们最新的春装系列中找到合意的外衣。”纽约曼哈顿的一家女装店去年也曾推出过类似的促销活动,当时到店的前100位女士均免费获得一件外衣。

  Here's one way to get people to go shopping - offer women money if they show up at a mall in sexy underwear.

  That's exactly what happened at Lakeside Shopping Center in Essex, England, on Sunday.

  The first 100 women to arrive in nothing but bras, panties and high heels were given ?100 ($163) gift vouchers, which were good in many of the mall's stores.

  It is unclear how many turned out, but several young women were onhand to engage in some revealing shopping.

  "We loved seeing all our luscious ladies looking gorgeous in their underwear and heels," said Kylie Minor, a spokeswoman for the shopping center.

  "I'm sure they all enjoyed choosing an outfit from our wide range of new spring fashion in the stores afterward."

  The promotional gimmick was engineered to promote the new spring fashions available at the mall.

  Having shoppers come out in their undergarments is not unique to England.

  Desigual, a SoHo clothing store in Manhattan, used a similar gimmick last year. It attracted hundreds of underwear-clad shoppers with the promise that the first 100 would be given a free outfit.